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Metamuse Episode 57 — May 26, 2022

Messaging with Hilary Maloney

Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.

Episode notes

Metamuse is a podcast about tools for thought, product design & how to have good ideas.

Hosted by Mark McGranaghan and Adam Wiggins
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