Ink & Switch is a research lab inspired by Bells Labs and Xerox PARC. Peter is lab director, and he joins Adam and Mark to discuss DARPA-hard problems; the Ink & Switch academic-meets-web essay format; and how an independent research lab can fund itself through a spinout flywheel. Plus: Mendel and his peas, Thoreau and his ants, and the Arrakis attitude of the knife.